Campeanu.ro» Articole» Marketing online» Web And Mobile Revenue Models

Tags: Web And Mobile Revenue Models, Advertising, Commerce, Subscription, Peer to Peer, Transaction processing, Licensing, Data, Gaming

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I don't know how we get these information, but this article deserves 3 minutes of your life:-)

So, this is how the world makes money on Web and Mobile:

Advertising
Display Ads - ex. Yahoo!
Search Ads - ex. Google
Text Ads - ex. Google
Video Ads - ex. Hulu
Audio Ads - ex. Pandora
Promoted Content - ex. Twitter, Tumblr
Paid content links - ex. Outbrain
Recruitment Ads - ex. LinkedIn
Lead Generation - ex. MoneySuperMarket, ZocDoc
Affiliate Fees - ex. Amazon Affiliate Program
Classifieds - ex. Craiglist
Featured listings - e.g. Yelp, Super Pages;
Email Ads - as done by Yahoo, MSN
Ad Retargeting - ex. Criteo
Real-time Intent Ad Delivery
Location-based offers - ex/ Foursquare
Sponsorships / Site Takeovers -  ex. Pandora


Commerce
Retailing - ex. Zappos
Marketplace - ex. Etsy
Crowdsourced Marketplace - ex. Threadless
Excess Capacity Markets - Uber, AirBnB
Vertically Integrated Commerce - ex. Warby Parker
Aggregator - ex. Lastminute.com
Flash Sales:  Gilt Groupe, Vente Privee
Group buying - ex. Groupon
Digital goods / downloads - ex. iTunes
Virtual goods - ex. Zynga
Training - ex. Cloudera (??), -> Coursera
Pay what you want - ex. Radiohead
Commission - ex. SharesPost
Commission per order - ex. Seamless, GrubHub
Auction - ex. eBay
Reverse Auction - ex Priceline
Barter for services ex. SwapRight

Subscription
Software as a Service (SAAS) - ex. Salesforce
Service as a Service - ex. Shopify
Content as a Service - ex: Spotify, Netflix
Infrastructure/Platform As A Service - ex. AWS
Freemium SAAS - ex. Dropbox
Donations - ex. Wikipedia
Sampling - ex Birchbox
Membership Services - ex Amazon Prime
Support and Maintenance - ex 10gen, Red Hat
Paywall - ex. NYTimes
Voice and video-conferencing - ex. Uberconference

Peer to Peer
Peer-to-Peer Lending - ex. Lending Club,
Peer-to-Peer Gambling - ex. BetFair
Peer-to-peer buying - ex Etsy
Peer-to-peer insurance/home/car - ex (??)
Peer-to-peer computing (CrasPlan storage, or SETI@home)
Peer-to-peer service - ex. Mechanical Turk, TaskRabbit
Peer-to-peer Mobile WiFi/Tethering - ex (??)

Transaction processing
Merchant Acquiring - ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
Intermediary - ex. IP Commerce (POS 2.0), CardSpring
Acquiring Processing - ex. Paymentech
Bank Transfer - ex. Dwolla
Bank Depository Offering - ex. Simple, Movenbank (spread on average deposits)
Bank Card Issuance - ex. Simple (interchange fee per transaction)
Fullfilment - ex. Amazon
Messaging - ex. Peer-to-Peer SMS, IM, Group Messaging
Telephony - ex. termination/origination in public telephony networks (skype out/in)
Telephony - ex. termination/origination within private telephony cloud (e.g. native skype)
Payment Gateways: Mobile -ex. Braintree
Platform Monetization ("Tax") - Facebook Credits; iO6 30% cut.

Licensing
Per Seat License - ex. Sencha
Per Device/Server License - ex. QlikView
Per Application instance - ex. Adobe Photoshop
Per Site License - ex. Private cloud on internal infrastructure
Patent Licensing - ex. Qualcomm
Brand Licensing - ex. Sesame Street
Indirect Licensing - ex. Apple Volume Purchasing

Data
User data - ex. BlueKai
Business data - ex. Duedil
User intelligence - ex. Yougov
Search Data - ex. Chango
Real-time Consumer Intent Data - ex. Yieldbot
Benchmarking services - ex. Comscore
Market research - ex. GLG

Mobile
Paid App Downloads - ex. WhatsApp
In-app purchases - ex. Zynga Poker
In-app subscriptions - ex. NY Times app
Advertising - ex. Flurry, AdMob
Digital-to-physical - ex. Red Stamp, Postagram

Gaming
Freemium - Free to play w/ virtual currency - ex. Zynga
Subscription-  ex. World of Warcraft
Premium - ex. xBox games
DLC - (Downloadable Content)  - ex. Call of Duty
Ad Supported - ex - addictinggames.com